Key Features:Superior build quality: Constructed from black powder-coated steel tubing (32 mm) for enhanced strength and weather resistance — built to handle wind speeds of up to 18 mph (≈ 29 km/h). Tool-free, fast setup: Push-fit buttons and a supplied Allen key streamline assembly — no ballast required. Flexible installation: Pre-drilled base enables anchoring on grass, sand or hard surfaces using included pegs — great for locations that change or soft ground. Easy mobility: Wheeled base and integrated hand hole allow effortless repositioning as needed. Double-sided graphic display: Maximises visibility from both directions — perfect for capturing attention from multiple angles. Premium custom-print graphics: Tailored to fit the frame tightly, graphics are printed on 260 gsm stretch fabric via high-definition dye sublimation, producing vibrant colour and clarity in all weathers. The fabric slip-sleeve fits over the frame and secures with a discreet zip at the base, providing a smooth, taut finish. Graphics are washable, foldable and easily swapped — ideal for seasonal campaigns or changing promotions. Technical Specifications at a glance:Assembled dimensions: Width 800 mm × Height 1,174 mm × Depth 420 mm. Weight: Approx. 12.7 kg. Material: Powder-coated steel, 32 mm tubular. Graphic attachment: Zipped tension-fit fabric sleeve, double-sided. Wind resistance: Up to ~18 mph (29 km/h) without ballast. Why this outdoor fabric pavement sign suits your businessFor your print business, this product offers a compelling value-add: you can offer clients a high-impact exterior signage system that aligns with high-quality printed graphics and quick turnaround.The fabric sleeve graphic means you can print and supply the artwork separately or include it. Since your printing workflow is already established, you’re well-positioned to offer this as a full-service signage product (hardware printed graphics) or as a graphics-only upsell.Its mobility and easy change-out capability make it ideal for repeat clients (cafés, retail chains, pop-up events) who want one fixture but updated messaging over time.The premium construction (steel, wheeled base, double-sided) allows you to position it as a higher-tier pavement sign — commanding a stronger margin vs simpler A-frames.Turn heads on the pavement with the Formulate Shadow — the sleek, steel-built signage solution that brings your message in-motion. Double-sided, print-ready and designed for durability, it’s perfect for storefronts, outdoor promotions and events where first impressions matterTemplates PDFSingle Sided and Double Sided PDF
